The FADER FORT was a multi-day event in the east side of Austin during the SXSW music festival. During its time, it became a beloved staple, showcasing new and established artists and some of the biggest moments in SXSW music history. Converse was the premier sponsor for several years, driving the overall creative theme of the event and engaging guests and artists in designated brand spaces. From 2012-2015 we led the art direction and design of the experience. Embracing a DIY spirit, the experience was designed with the audience and artist at the center, creating meaningful and authentic moments to unleash their own creativity.

BRAND DESIGN, EXPERIENTIAL DESIGN, ART DIRECTION, SOCIAL MEDIA STRATEGY

Collaborators: The FADER/Cornerstone Agency