In the Fall of 2023, Sonos introduced a new and improved version of their most beloved portable speaker, Move 2. The objective was to establish Move 2’s portable, versatile, full-stereo sound as best-in-class. The creative direction illustrates the dynamic nature of both the product and the listening experience. Long exposures and warm color capture a joyful energy, both when the product is being moved and when the product’s stereo sound is emotionally “moving” a listener.

BRAND POSITIONING, CREATIVE DIRECTION, SOCIAL MEDIA STRATEGY, COMMS PLANNING

Collaborators: 72andSunny, Hype Type Studio, Ways & Means
Photography: Asato Iida