Converse sneakers represent a blank canvas for self expression. No two pairs have the same story. The global ‘Made By You’ campaign launched as an exhibition of hundreds of people’s Chuck Taylor portraits — a powerful way to tell the diverse stories of what people do in their Chucks to express themselves. Our team was tasked with activating this campaign in the North America region in a way that would honor the cultural community that helped turn Converse into a globally recognized brand. To celebrate the culture of Converse lovers in North America, we created gallery-like out of home exhibitions, bespoke retail pop up shops, an experiential brand activation at the FADER FORT at SXSW and a regional photography series highlighting the stories of local creators pursuing their passions.

ART DIRECTION, SOCIAL MEDIA STRATEGY

Collaborators: Anomaly, Nemo Design, The FADER/Cornerstone Agency
Lifestyle Photography: Ture Lillegraven