In an effort to cut through the ‘sea of sameness’ developing in the tech space, Sonos aimed to create a distinct and contemporary visual system that signaled the premium, innovative and creative nature of the brand. Abandoning the modern, stark aesthetic that was becoming ubiquitous in the category, we created an updated creative universe to take the brand into the future. Most notably, the system introduced a flexible approach to logo orientation, fresh seasonal colors, a new typeface and custom illustrations into the brand’s kit of parts. The visual identity refresh launched with the ‘Brilliant Sound’ brand campaign, taking over digital, print and out of home in major cities around the globe.

ART DIRECTION, BRAND POSITIONING, INTEGRATED MARKETING, VISUAL IDENTITY

Work created in partnership with Anomaly, Instrument
Lifestyle Photography: Noah Webb, Christopher Sturman, Leela Cyd
Illustration: James Graham