Roam is the ultra-portable smart speaker from Sonos. Perfectly timed to the summer season, Sonos released three new colors for the speaker, inspiring people to bring Roam with them on all of their adventures. The creative direction is a celebration of color, using a monochromatic approach that embraces the outdoor inspiration of the new colorways (aptly named Olive, Wave and Sunset). The creative brings a fresh, energetic look to revamp the product category for the season. The strategy, creative direction and visual assets supported a holistic go-to-market plan across PR, advertising, ecomm, CRM, and retail.

BRAND POSITIONING, CREATIVE DIRECTION, COMMS PLANNING

Collaborators: Hype Type Studio, FutureDeluxe
Lifestyle Photography: Steven Hoskins Jr.